Did you know that some businesses are still creating and distributing brochures?
No, seriously. Why would I want your brochure? A brochure is just a printed version of a website on dead trees, but with less content and way out of date.
Brochures
Previous post: Game in The Weekly Standard
Next post: Effects of Divorce on Children
{ 5 comments… read them below or add one }
Reminds me of a joke I heard.
(Dude handing out flyers) “Here, you throw this away.”
Having fliers put on every door in a neighborhood can be a good form of advertising for a local business. As part of that a flier can be used to drive people to your web address for more information.
Aside from that, my grandmother would read a flier, and she just had a bunch of them printed up to sell her house. I doubt fliers or brochures would be of any value to a person selling anything high-tech though.
I just remembered, my uncle sells farm equipment up in Washington state, and he said that most of his customers are ten years from retirement and don’t use the internet. I can imagine most of my uncle’s customers being very receptive to brochures.
This information came up when I asked my uncle why his customers didn’t look up their orders online. My uncle told me that most of his customers call him to check the status of their orders, instead of doing it themselves.
So now you know who uses fliers and brochures.
Thanks. But if I were in the brochure business, I’d definitely be looking for a speedy exit.
I think the brochure business will be around for quite a while. A lot of obsolete practices remain in effect for years despite new methods being introduced.